Admissions Optimizer
Maximize the Success of Your Student Recruitment Campaigns
Admissions Optimizer provides actionable intelligence through three sub-modules that power each step of the acquisition process:
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Lead Scoring: This submodule assigns a conversion probability to each candidate in the recruiting funnel, helping your teams prioritize their attention on those prospects with the greatest potential to advance and become students. With Lead Scoring, each prospect receives a score that guides strategic decisions and improves conversion rates.
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Campaign Optimization: By analyzing the attributes that maximize conversion, this submodule allows you to identify key characteristics and values for each program, modality, and academic cycle. Admissions Optimizer turns your marketing campaigns into a precise tool, giving your marketing team the power to focus their efforts on the segments with the greatest potential for success.
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Maximize Candidate Engagement: This sub-module prescribes the ideal time and the right channel to interact with each candidate, maximizing the likelihood of conversion. With a focus on personalizing each contact, this component ensures that your sales and admissions teams are always one step ahead in their relationship with prospects.